Rothy’s Bags Campaign

Client: Rothy’s
Year: 2020
Services: Print & Digital Design
Art Direction: MIchelle Villasenor, Gwen Rogers, Sarah Drexler
In March 2020, Rothy’s, a sustainble accessories brand, launched their very first bags collection. I was tasked with creating some print and digital assets pre-launch to garner excitement, as well as digital advertisements and social assets post-launch to continue the momentum.