Rothy’s Circularity Campaign

Client: Rothy’s
Year: 2021
Role: Branding, design across email, social, blog and web.
This brand campaign aimed to educate and spread awareness to the Rothy’s customer about what it really means to be a circular fashion brand and Rothy’s ultimate goal of closing that gap in the production cycle. For this project I worked  closely with the Creative Director and Art Director to concept a campaign that would showcase Rothy’s at the crossroads of art, design, innovation and science. Beautiful macro and micro shots of the materials in Rothy’s products paired with a fresh and striking color palette and typography were used to convey the marriage between these pillars and to show that innovation and design go hand in hand.