Rothys Launches First Espadrille

Rothy’s launched their first espadrille shoe for in Spring 2024. As the lead designer, I was responsible for concepting and developing a brand identity to support the 360 campaign launch as well as supporting photo direction and assisting on set. I also oversaw the execution of all creative assets across channels such as paid social, site, email and organic social.

The launch was a tremendous success and the creative performed especially well in our paid channels.