Rothy's Circularity Campaign

Tasked with making the Rothy's Circularity campaign come to life visually, I supported the Creative Director and AD with initial campaign concepting and art direction. Rothy’s is uniquely positioned at the crossroads of art and science. Our sustainable materials, owned factory, and our footwear and accessories at the forefront of fashion trends sit us in this unique position. This concept the inspiration came from taking a glimpse under a microscope to remind the viewer that nature, science, art and design are not so different.
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I was also responsible for executing the branding and logo design, and the creation of all digital and print assets for launch ranging from organic social, emails, web design and retail placements.

Creative Director: Caroline Reece
Art Director: Gretchen Roehrs
Photographers: Clayton Cotterell, Dwight Eschliman