Rothys  X Vogue

Together with Vogue, Rothy’s launched a student design contest to empower aspiring creatives to push the boundaries of sustainable design. Inspired by the multicolored grid of a record-mixing table, contest winner and NYU student Hailey Rodee took our signature thread to new heights – turning plastic bottles into brilliance.

I was responsible for the identity surrounding the go-to-market campaign. I wanted to honor the design by leading with the pattern which featured a new stitching technology to establish a feeling of exclusivity and artisan craft once in the hands of our customers.