Sheep Camp Estate

Sheep Camp Estate Cabernet Sauvignon, is a new venture by the producers of Lone Madrone Winery.

For their vision, I was tasked with incorporating inspiration from and nods to vintage French wine labels, but with a modern approach. I wanted the design to still feel humble and approachable, so I used a gothic inspired typeface that felt fresher and not too ornate. By incorporating the sheep horns illustration as the focal point it gives the viewer a sense of place and pays homage to the grapes location.

The goal with the color palette was to stay minimal and focused, but adding a hint of a gold leaf outline on the logo is an easter egg for the eye and makes this coveted release feel all the more special.